This Privacy Policy explains how Lightbulb AI Labs Limited ("Lightbulb," "we," "us" or "our"), a company registered in Nigeria (RC 8880483) at Lekki, Lagos, Nigeria, collects, uses, stores, shares and protects your personal information when you:
- visit lightbulb.study or any of our other websites that link to this Policy, including our checkout pages and the Lora assistant on the Site;
- download and use the Lightbulb mobile application (the "App");
- use the Lightbulb platform through which schools, academies and training providers (each an "Institution") run their programmes;
- take part in a community room — a Questions room or a study group — inside the App or on the Site;
- contact us, or engage with us in marketing or events.
We are the data controller for the information described in this Policy, except where we act on behalf of an Institution (see "When Your Institution Is in Charge"). We process personal information in accordance with the Nigeria Data Protection Act 2023 and, where they apply to you, other data-protection laws such as the GDPR.
Questions or concerns? Reading this Policy will help you understand your rights and choices. If you do not agree with our practices, please do not use our Services. If you still have questions, contact us at support@lightbulb.study.
1What Information Do We Collect?
Information you give us, information collected automatically, and information we receive from Institutions and partners.
1.1Information You Give Us
We collect the information you provide when you create an account, buy a programme, take part in a programme, post in a community room, contact us, or otherwise use the Services. Depending on what you do, this includes:
- Account details — your name, email address, phone number, sign-in method, profile photo, language, country and time zone.
- Date of birth — asked once before your first post in a community room, to confirm that you are 18 or over. We store the date so that we do not need to ask again.
- Community name — the name you appear under in rooms. It defaults to the name on your account and you can change it in Account settings.
- Institutional identifiers — such as a student, admission or staff number, where your Institution uses Lightbulb to run its programmes.
- Learning activity — the programmes you enrol in, your progress, completions, streaks, assignments, quiz answers, results and anything you submit as part of a programme.
- Content you post — messages, questions, replies, images and files you share in community rooms; reactions; pins; who you mention; the reports you make and the people you block.
- Payment information — when you buy something we receive confirmation of the payment, the amount, currency, and a transaction reference from our payment partners. We do not receive or store your full card number.
- Messages to us — support requests, feedback, survey answers, and messages you send to Lora on the Site, including any name, email address or message you leave for us to follow up.
We do not ask for sensitive personal information such as racial or ethnic origin, religious or political beliefs, health information, or sexual orientation. Please do not include such information in messages, assignments or your profile; if you do, it is treated as content you chose to share.
All information you provide must be true, complete and accurate, and you must tell us if it changes.
1.2Information Collected Automatically
When you use the Services we automatically collect:
- Device and connection data — IP address, device model and identifiers, operating system and version, app version, browser type, language, mobile carrier or internet provider, and the country you appear to be connecting from.
- Usage and diagnostic data — pages and screens viewed, features used, searches, buttons tapped, timestamps, session length, referring links, crash reports, and error logs.
- Push notification token — if you allow notifications, a token that lets us send them to your device.
- Room presence — whether you are currently online in a room, which other members of that room can see, and which messages you have read, so we can show unread counts and avoid notifying you twice.
- Cookies and similar technologies on the Site, as described in our Cookie Policy.
We use this information to keep the Services secure and working, to understand how they are used, and to improve them.
1.3Information from Institutions and Other Sources
We may receive information about you from:
- Your Institution — if a school, academy or training provider enrols you on Lightbulb, it may provide your name, contact details, student number, cohort, enrolment status, attendance, marks and results, and may link them to your account.
- Sign-in providers — when you sign in with Google or Apple, we receive the profile information they share with us, typically your name, email address (or an Apple relay address if you hide your email) and profile photo. We do not receive your contacts.
- Payment partners — Paystack, Apple and Google send us confirmation and status of your purchases and subscriptions.
- Publicly available and marketing sources — for Institutions and prospective partners, we may collect business contact details from public sources or professional networks to reach out about the Services.
1.4Device Permissions
The App asks for the following permissions only when you use a feature that needs them: camera and photo library (to add a profile photo, attach an image in a room, or submit work); microphone (for audio features in programmes); and notifications (for room, programme and account alerts). We do not request access to your contacts, calendar, or precise location. You can change these permissions at any time in your device settings.
2How Do We Use Your Information?
Running the Services, delivering programmes, community rooms, safety and moderation, notifications, improvement, and legal compliance.
We use personal information to:
- Provide the Services — create and secure your account, sign you in, remember your settings, and deliver programmes and content you have access to.
- Deliver programmes — enrol you, track your progress, deliver assignments and assessments, report results to your Institution, issue certificates, and support your learning.
- Run community rooms — show your messages and community name to the right people, deliver mentions and replies, mark questions as answered, and let Institutions run their rooms.
- Keep people safe — screen content with automated tools, review reports, enforce the community guidelines and our Terms, detect fraud and abuse, prevent under-18s from posting in rooms, and respond to safety emergencies.
- Process payments — complete purchases, subscriptions and refunds, keep transaction records, and pay Institutions their share.
- Send you notifications — about your programmes, live sessions, deadlines, room activity, purchases and account security. You control most of these in your notification settings.
- Support you — answer your questions and resolve problems.
- Improve the Services — understand how they are used, fix bugs, test features, and develop new ones, using aggregated or de-identified data wherever possible.
- Provide AI Features — power Lora and other AI-assisted features, as described in "Artificial Intelligence."
- Send marketing — tell you about programmes, features and offers we think will interest you, in line with your preferences; you can opt out at any time.
- Measure our advertising — see whether our adverts on Facebook and Instagram lead people to visit a programme page or buy a programme, so we can decide where to advertise (see "When and With Whom Do We Share Your Information?").
- Comply with the law — meet legal, tax and regulatory obligations, respond to lawful requests, and establish, exercise or defend legal claims.
Legal bases. Under the Nigeria Data Protection Act and similar laws, we rely on: the contract with you (to provide the Services you signed up for); your consent (for marketing, optional permissions and cookies — you can withdraw it at any time); our legitimate interests (to secure, moderate and improve the Services, provided your rights do not override them); our legal obligations (for tax, accounting and lawful requests); and, in rare cases, the vital interests of a person (for example, where a message indicates a risk to someone's life).
3Community Rooms
Who can see what in a room, how you appear, automated and human moderation, reporting, blocking, and what stays after you leave.
3.1Who Can See What
There are two kinds of room, and they have different audiences:
- Questions rooms — one for each programme on sale. Unless the Institution turns this off, a Questions room can be read by anyone, including visitors without an account, so that people considering a programme can see the conversation. Only members can post. Treat anything you post in a Questions room as public.
- Study groups — one for each cohort. Only the learners enrolled in that cohort, the educators allocated to it, and the Institution's founders and administrative staff can see it.
In every room, other members can see your community name, your messages, images and reactions, when you joined, and whether you are online. Educators and Institution staff appear under their real names. In a study group, the Institution's educators can also see each enrolled learner's real name and email address, because they teach that cohort. Learners never see other learners' real names, emails or phone numbers through a room. The Institution can see who is a member of its rooms, the reports made in them, and the moderation actions taken.
3.2Your Community Name and Date of Birth
Your community name defaults to the name on your account. You can change it in Account settings up to two times in any 30-day period; names are unique, checked against reserved words and our moderation tools, and shown in the room in place of your account name. Before your first post we ask for your date of birth, which we keep on your account to confirm that you are 18 or over. It is not shown to other members. We do not verify it against documents, but giving a false date breaches our Terms.
3.3Automated Moderation
To keep rooms safe we screen content automatically as it is posted:
- Text is checked by our own rules and by an automated classifier operated by OpenAI. Messages that appear to breach the guidelines may be held for review or hidden.
- Images are checked by Amazon Rekognition for unsafe content before they are delivered, and are not shown to anyone until the check passes. If the check cannot run, the image is not delivered.
- Borderline cases may be sent to an AI model operated by Anthropic for a second opinion before any action is taken.
These providers process the content only to return a result to us; they do not use it to train their models. For each check we keep a record of the outcome, the category scores, which provider was used, and how long it took. We keep these records to audit our moderation, to handle appeals, and to improve our rules. Automated decisions are reviewed by a person if you appeal.
3.4Reports, Strikes and Escalation
When you report a message, the report — including the reason you chose, the message, and your identity as the reporter — is visible to the Institution's educators and staff who moderate the room, and to Lightbulb. The person you report is not told who reported them. When a breach is confirmed, a strike is recorded against the member's membership in that room, with the reason; the member is shown the reason. Strikes are counted per room, and the Institution can clear them by restoring the member.
A narrow set of reports — those involving child safety, credible threats of violence, or a risk that someone may harm themselves — are also sent automatically to Lightbulb's safety team, so that a person at Lightbulb reviews them the same day. Where we believe someone is in danger, we may contact emergency services or the authorities and share the information necessary to keep that person safe. Questions in a Questions room that go unanswered for 24 hours are escalated by email to the Institution and, where the Institution has not named its own contact, to Lightbulb, including the question text and the community name of the person who asked.
3.5Blocking
When you block a learner, their messages are hidden from you in every room. The blocked person is not notified and cannot see that they have been blocked; the block is stored on your account only. Educators and Institution staff cannot be blocked. You can see and undo your blocks at any time in Account settings.
3.6Lora and Automated Messages
Lora is an automated account that posts in rooms — a welcome note, announcements when a message is pinned, and details of upcoming live sessions (topic, time and joining link) supplied by the Institution. Lora's messages are generated from information the Institution and the Services already hold; Lora does not read your private data to compose them, and they are labelled so you can tell they are automated.
3.7Images and Files
Images you share in a room are stored in a private storage bucket operated by Amazon Web Services and served through time-limited signed links, so that only people who can see the room can open them. Links expire, and the files are not indexed by search engines. We may compress images when you upload them and remove metadata such as location tags.
3.8Notifications
Room activity can reach you by push notification and email — replies and mentions, bundled digests, and reminders for educators. Notifications may include short excerpts of messages and the community name of the sender. You control them per category and per room in your settings, and by default we do not send pushes between 10 pm and 7 am your local time. Push notifications are delivered through Expo's push service and your device platform (Apple or Google).
3.9What Stays After You Leave
A room is a shared record for the people in it. When you leave a room, are removed from it, or delete your account, the messages you posted remain in the room, shown under the community name you used at the time. After you delete your account they are no longer linked to any account, and your membership, community name, settings, reactions, reports and blocks are deleted. A study group becomes read-only 30 days after its cohort ends; rooms are archived when a programme is retired, and members keep access to the history. If you need a specific message removed, ask the Institution's educators, who can hide it, or contact us.
4Artificial Intelligence
The AI features we offer, the providers behind them, and how your data is handled.
We use artificial intelligence to power certain features ("AI Features"), including:
- Lora, our assistant — on the Site, where visitors can ask about programmes and Institutions; in the App; and as the automated account in community rooms.
- Content moderation in community rooms, as described above.
- Creation tools for Institutions and course creators — AI-assisted quiz and lesson generation, learning insights, and generated course cover imagery.
- Learning support — help and explanations inside programmes.
We provide AI Features through third-party providers: OpenAI (text generation, moderation and image generation), Anthropic (Lora's conversations and moderation review) and Amazon Web Services (image moderation and hosting). Your inputs — for example, a question you ask Lora or a message being screened — are sent to the relevant provider to generate a result, under agreements that prohibit them from using your data to train their models. We do not use the content of your messages, assignments or conversations to train our own AI models.
When you chat with Lora on the Site, we store the conversation, a random visitor identifier, the page you were on, and a hashed (not raw) form of your IP address, so that we can prevent abuse, improve Lora's answers and, if you leave your name and email address to be contacted, follow up with you. AI output can be inaccurate; please check anything important before you rely on it.
5When Your Institution Is in Charge
If your school or training provider runs its programme on Lightbulb, it decides how your programme data is used; we process it on its behalf.
Institutions use the Lightbulb platform to run their programmes. When an Institution enrols you, records your attendance or results, communicates with you, or moderates its rooms, the Institution is the data controller for that information and decides why and how it is used; Lightbulb processes it on the Institution's instructions as a data processor, under our agreement with the Institution. The Institution's own privacy notice applies alongside this Policy.
This means that if you want to access, correct or delete academic records, enrolment data or results held for a programme, you should ask the Institution, and if your account was created by an Institution using a student or admission number, deletion must be requested through the Institution. We will help Institutions respond to your requests and will tell you if a request should go to them.
Lightbulb remains the controller for your account itself, for the community-room features, for payments you make to us, for our own analytics and marketing, and for anything else in this Policy that does not concern a specific Institution's programme.
8How Long Do We Keep Your Information?
For as long as you have an account, plus limited periods for legal, safety and record-keeping purposes.
We keep personal information for as long as necessary for the purposes in this Policy. In general:
- Account and profile data — while your account is active, and for up to three (3) months after you delete it, so that we can process your request and handle any follow-up.
- Community room messages — for the life of the room and its archive, as explained in "What Stays After You Leave." Messages are stored under the community name used at the time and are unlinked from your account when it is deleted.
- Moderation records, reports and strikes — for as long as needed to enforce our Terms, handle appeals, and demonstrate compliance.
- Transaction records — for as long as tax and accounting law requires (typically six years in Nigeria).
- Deletion record — when you delete your account we keep a one-way hash of your email address and its last four characters, so that we can prove the deletion and prevent fraudulent re-registration; this cannot be turned back into your email address.
- Lora conversations on the Site — for as long as they are useful for preventing abuse and improving Lora's answers, after which they are deleted or anonymised.
- Backups — securely, for a limited period after deletion from live systems, and isolated from further processing until they are overwritten.
Information held on behalf of an Institution is retained according to the Institution's instructions. When we no longer need information, we delete it or anonymise it so that it can no longer be linked to you.
9How Do We Keep Your Information Safe?
Technical and organisational safeguards, and the limits of any online system.
We use appropriate technical and organisational measures to protect personal information: encryption in transit, private storage with time-limited signed links for room media, hashed rather than raw storage of certain identifiers, access controls and logging, and least-privilege access for our team and Institutions. No system is completely secure, however, and we cannot guarantee that unauthorised parties will never defeat our safeguards. Please use a strong, unique sign-in method, keep your device secure, and tell us straight away at support@lightbulb.study if you suspect your account has been compromised.
10Children
Minimum ages, community rooms at 18+, and what we do if a child's data is collected by mistake.
The Services are not directed at children under 13, and we do not knowingly collect personal information from them. Users aged 13 to 17 may use the Services only with the consent and supervision of a parent or guardian, or as students of an Institution that has the authority to enrol them. Community rooms are for adults: you must be 18 or over to post in a room, and we ask for your date of birth to check. If we learn that we have collected personal information from a child without the required consent, we will delete it. If you believe this has happened, contact us at support@lightbulb.study.
11What Are Your Privacy Rights?
Access, correction, deletion, objection, portability, withdrawing consent, marketing choices, and how to complain.
11.1Your Rights
Subject to applicable law, you have the right to: access the personal information we hold about you and receive a copy; correct information that is inaccurate or incomplete; delete your information; restrict or object to certain processing, including processing based on legitimate interests and direct marketing; receive your information in a portable format; not be subject to a decision based solely on automated processing that has legal or similarly significant effects on you, and to ask for human review of such a decision; and withdraw consent at any time where we rely on it, without affecting processing that took place before withdrawal.
To exercise these rights, use the tools in the App (Account settings let you edit your details, change your community name, manage notifications, manage blocks and delete your account), submit a data subject access request, or email support@lightbulb.study. We may need to verify your identity before acting. We respond within the time allowed by law — normally within 30 days — and do not charge a fee unless a request is manifestly unfounded or excessive. Requests about programme data held for an Institution will be passed to, or should be made to, the Institution.
11.2Marketing Choices
You can opt out of marketing emails by clicking the unsubscribe link in any marketing message, adjusting your notification settings, or emailing support@lightbulb.study. We will still send you service messages that are necessary to run your account — such as receipts, security alerts, programme notices from your Institution, and room notifications you have turned on.
To stop the Meta Pixel measuring your visits to our web app, block third-party cookies or use a tracker blocker in your browser. You can also control how Meta uses this information for ads in your Facebook or Instagram ad settings.
11.3Deleting Your Account
To delete your account, open the App, go to Account, and choose Delete account. If your account is linked to an Institution through a student or admission number, the App will ask you to request deletion through the Institution's registry instead, because the Institution controls that record. When your account is deleted we remove it from our active systems as described in "How Long Do We Keep Your Information?"; messages you posted in community rooms remain in those rooms, unlinked from any account.
11.4Complaints
If you have a concern about how we handle your information, please contact us first at support@lightbulb.study and we will do our best to resolve it. You also have the right to lodge a complaint with a supervisory authority — in Nigeria, the Nigeria Data Protection Commission (NDPC); and if you live in the European Economic Area, the United Kingdom or another jurisdiction with a data-protection authority, with the authority in your country.
12International Transfers
Your information is hosted in the United States and processed by providers in other countries, with safeguards.
We are based in Nigeria, and the Services are hosted on Amazon Web Services in the United States. Our service providers process information in the United States and in other countries where they operate. Where we transfer personal information out of Nigeria, or out of the country where you live, we do so in accordance with applicable law, relying on the recipient country's adequacy where recognised and otherwise on contractual safeguards with the recipient — such as standard data-protection clauses — that require it to protect your information to the standard described in this Policy.
13Do-Not-Track Signals
We do not currently respond to browser Do-Not-Track signals.
Some browsers and mobile operating systems include a "Do Not Track" (DNT) setting. Because there is no common standard for recognising and honouring DNT signals, we do not currently respond to them. Our Cookie Policy explains how to control cookies and similar technologies on the Site.
14Changes to This Policy
How we let you know when this Policy changes.
We may update this Policy from time to time. The "Last Updated" date at the top shows when it last changed. If we make material changes, we will notify you by email, in the App or on the Site before they take effect, and where the law requires it we will ask for your consent. Please review this Policy periodically.
15How to Contact Us
Reach our privacy team by email or post.
If you have questions about this Policy or how we handle your information, or wish to exercise your rights, contact us at support@lightbulb.study or write to Lightbulb AI Labs Limited, Lekki, Lagos, Nigeria. To review, update or delete the information we hold about you, you can also submit a data subject access request.
Contact Information
Questions about this page? Reach us at support@lightbulb.study.
Address: Lekki, Lagos, Nigeria

7Social Sign-In
What we receive when you sign in with Google or Apple.
You can sign in with Google or Apple. When you do, the provider shares basic profile information with us — typically your name, email address and profile photo. If you use Apple's "Hide My Email," we receive a relay address instead of your real one. We use this information to create and sign you into your account and for the purposes in this Policy; we do not receive your contacts, and we do not post to your accounts. Your provider's own privacy policy governs what it does with your information, and you can manage the connection in your provider's account settings.